There’s a new viral video about bonds, government bonds.
Officials in Round Rock, Texas have found an innovative way to get the word out about a very wonky subject.
The video is the creation of Brian Ligon, who has worked for the City of Round Rock since 2012 and prior to that he worked for a local news station. Ligon’s partner in crime is the city’s communications director and former journalist Will Hampton.
“Every two years we do a community customer satisfaction survey where we ask a whole range of questions,” they said in an interview. “Folks are generally really pleased with the services they get from the city, I mean really pleased. The company that does the survey said that the quality of responses we got are among the top in the nation, with one exception – traffic.
“We’re in one of the fastest growing cities, in one of the fastest growing counties, in one of the fastest growing states, so it’s been one of the biggest issues facing the city for a long time. Otherwise we’re doing a pretty good job of managing growth.
“Outside of traffic it’s how do we continue to improve on the quality of life here in town that has made this place such a fast growing place. Be it public safety, parks and recreation, the library, those sorts of things. And trying to keep it all affordable too. We do pretty well here.”
You can watch the video and read the entire Q&A here.