Vibrant Music Scenes Are Good for Cities. How Do You Make Sure Your Town Has One?

If you grew up watching bands play at nearby clubs, you know the integral role that local music plays in our youth. But chances are, you never thought about the positive benefits that rich artistic environment had on the entire town.

A vibrant music scene doesn’t just help harness creativity. It can also foster social cohesion and community pride, all while boosting local tax revenue. And that begs the question: what are those cities without one supposed to do?

Joanna Jurgens of Sofar Sounds, a music event startup, recently spoke to Jacob Moses, host of the Strong Towns “It’s The Little Things” podcast. She walked him through the importance of local music scenes and how her organization gets them set up, from navigating zoning laws to drawing elected officials into the process.

Jurgens says local officials have even reached out to her to help set up shows in their city offices. It can be a great way to test the waters — and the public’s appetite for local music.

To date, Sofar Sounds has organized over 19,000 gigs in 429 different cities nationwide.

Listen to the interview here.


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