The Marketing Manager position is the professional level classification in which incumbents are expected to independently perform the full scope of assigned duties. Incumbents will oversee development of a comprehensive marketing and social media strategy, including short and long-term planning and goal development; prepares marketing budget; and analyzes, develops and documents procedures and controls related to assigned functions.
Receives management direction from the Deputy City Manager. May exercise direct and indirect supervision over subordinates, as assigned.
ESSENTIAL FUNCTIONS: (include but are not limited to the following)
Develops and implements a comprehensive and focused marketing and communications strategy; manages special projects as assigned; prepares and presents reports and recommendations; demonstrates an understanding of applicable policies, procedures, and work methods associated with assigned duties.
Exhibits astute capacity to read the community and communicate the City’s expectations and standards.
Leads the strategic development and deployment of all media/communication platforms such as the City’s website, social media, newsletters, press releases, collateral, advertising, surveys, and public outreach.
Coordinates communication activities that foster a clear understanding of Indio’s vision, strategic priorities, and services.
Responsible for media relations, including distributing news, managing media lists, fielding media inquiries, and implementing communications.
Acts as the City's official public information officer (PIO).
Conducts market research and hosts the City’s database of information and statistics.
Performs analysis and review of administrative, financial, and operational systems as assigned; complies and interprets statistical and financial data, conducts studies and surveys.
Assists in the development and implementation of departmental, interdepartmental, and citywide goals, objectives, policies, program, and procedures.
Researches, prepares and presents reports to the City Council, Commissions and the community, including power point presentations.
Serves as liaison with employees, public and private organizations, community groups, and other organizations; provides information and assistance regarding assigned projects, programs, and service areas.
Attends staff, City Council and/or Commission Board meetings as assigned.
OTHER DUTIES: (include but are not limited to the following)
May develop Request for Proposals and see them through the hearing process; assists in screening, interviewing, and selecting consultants; coordinates the final hiring process.
Performs other related duties as required.
QUALIFICATIONS: (The following are minimal qualifications necessary for entry into the classification.)
Education and/or Experience:
Any combination of education and experience that has provided the knowledge, skills, and abilities necessary for a Marketing Manager. A typical way of obtaining the required qualifications is to possess five years of progressively responsible experience in marketing, advertising, media relations, and writing involving public sector organizations, and a Bachelor’s degree in marketing, journalism, business administration, public administration, or a closely related field. A Master’s degree in Public Administration or a related field is highly desirable. *Bilingual (Spanish) candidates are highly desirable.